The home page was rebuilt around one decision, and the price is on it
The home page had grown into documentation: eleven sections, organised the way we are organised rather than the way somebody decides to start using Theo. A first-time visitor met a twelve-tier narrator taxonomy, a world atlas and a comparison table before anything told them what Theo costs — and nothing ever did, because the price appeared nowhere on the page. It now runs claim, proof, product, who it is for, price, ask, and the body copy is a third shorter. What each plan costs is on the page, read from the same source the pricing page reads, so the two can no longer disagree; the same source now also supplies the machine-readable pricing that search and answer engines see, which previously showed a product with no price at all. Nothing was removed from the site. The narrator scale and the five classical conditions of authenticity moved to /methodology, and the comparison, the practice capabilities and the conversation depth cards moved to /theo, each with its wording and its five translations intact. The header was recut from twenty destinations to fifteen along the path a reader actually takes — product, how it works, pricing, trust, company — with everything that left it still reachable from the footer. A short product film now sits above the reasoning demonstration; it loads nothing from any third party until you press play. Two things this page deliberately still does not do: it shows the working rather than the conclusion, and it states what Theo grounds an answer in rather than what the answer settles.
See what each plan costs →